Everything You Need To Know About Outbound Sales For Startups

I'm putting together a book that teaches you everything you need to know about selling your product to businesses.

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The Ultimate Startup Guide To Outbound Sales

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Why should you listen to me?

I'm the co-founder and CEO of Close CRM and ElasticSales. I've helped more than 200 venture-backed startups to build and scale their sales processes. I've closed thousands of deals worth tens of millions of dollars.

Not only have I done it myself, but I've also trained thousands of founders, sales directors and sales reps how to create predictable revenue.

I'm not telling you this to brag - I simply want to make a point: I know startup sales. And I know how to help others win the startup sales game.

If you're willing to pick up the phone and embrace the hustle, this book will drastically shorten your learning curve.


Steli's free startup sales course is one of the few courses I am excited to read. Learning how to sell is a major problem for many startups, and this course is hands-down one of the best intros to selling I've seen in a long time.

Luke Thomas, Growth Engineer Luke Thomas, Growth Engineer

Are you a founder? Do you work in a startup sales team? I know you're busy. You want actionable advice.

Things you can implement into your business right now that will make a measurable difference:

  • Strategies
  • Scripts
  • Templates
  • What exactly do you say when cold calling prospects?
  • How do you get them to listen, and set up appointments?
  • How do you qualify prospects?
  • Simple steps to managing any objection
  • What questions should you ask, and when is the right time to ask them?
  • How do you engage prospects in a conversation that leads towards a close?
  • How do you sell to large businesses when you're just a tiny startup, or even a bootstrapping solo founder?
  • A strategy to overcome their doubts towards you and turn them into trust
  • How to use references the right way?
  • What's the best way to ask for referrals? Which mistakes should you avoid? (You'll get our "referral gameplan" and the exact words to use when asking for referrals).

This book is filled with specific and detailed advice, rather than general fluffy ideas and concepts.

Do you have 1 hour?

Set aside one hour to read this book cover to cover. It's as close as you get to downloading startup salesmanship mastery into your brain.

You get maximum learning in minimum time. You need to get the finest nuance of every detail perfect - you just need to build a good-enough sales process that quickly puts you on the path to success. Get the big things right first, then start polishing.

Do you read the Close blog?

If you're a long-time reader of our sales blog, and a subscriber of our (free) startup sales course, there's nothing new in this book. This is simply a curated collection of posts, structured in a way that will make it easy for you to set up and optimize a sales process for your startup.

You can head over to our blog and read everything that's in this book (and more). So why would you want to buy the book? Because it'll save you hours of time trying to put the pieces together in the right sequence.

Is your time worth more than $19 an hour? Then buying the book is probably a sensible investment for you 😉

Inside The Mind Of A Hustler

How does a natural born sales man think and feel? I talked with Gary Vaynerchuk about salesmanship - he called it one of the best interviews in years.

Highly recommended because it breaks down the psychology of sales - a very useful mental blueprint to adapt if you want to crush it. Learn about the inner game of sales.

Steli is a great teacher. After reading his posts, we switched from an enquiry form to a self sign-up with 7-day trial period--our potential customers used the app more proactively and upgraded more frequently.

Richard Burton, co-founder Richard Burton, co-founder

Sales Hacking 101

Here's a crash course in sales hacking and deal closing for you. My keynote on startup sales at the Pioneers 2013 festival was voted best talk of the event.

You'll learn about creating a minimum viable pitch to quickly validate your startup idea and get your first customers.

Highly recommended startup sales 101 resource while you're waiting for the book 🙂

Our 90 Day Triple Guarantee

If for any reason you want a refund, just send my team an email (sales@close.com) within 90 days of purchase. You'll get your money back within 7 days.

The Ultimate Startup Guide To Outbound Sales

Order now and get:

  • Lead Generation
  • Lean Sales
  • Sales Basics For Founders
  • Cold Email Hacks
  • Cold Calling Scripts & Strategies
  • Objection Management Mastery
  • Referral Sales System

You get it as a PDF, MOBI and EPUB, so you can read it on your favorite screen


buy now